Prevention Campaigns & Toolkits
One of the best ways to reach individuals is through social and traditional media and marketing.
What is the evidence base for using health communication campaigns?
Definitive evidence demonstrates the impact of health communication campaigns on increasing knowledge and awareness, and on altering beliefs, perceptions, and attitudes of targeted audiences.
Through a systematic review the Community Preventive Services Task Force (CPSTF) recommends mass-reach health communication interventions to reach adults and youth for tobacco cessation and found that they are cost-effective. They have many additional evidence-based recommendations around Health Communication, Health Information Technology and Social Marketing, for example, alcohol impaired driving campaigns.
In fact, Healthy People 2030 has an objective to Increase the number of state health departments that use social marketing in health promotion programs — HC/HIT‑D01. This objective is a high-priority public health issue that has evidence-based interventions to address it. Once baseline data are available it may be considered to become a core Healthy People 2030 objective.
Want to learn more? The International Social Marketing Association (iSMA) has professional development trainings based on Social Marketing professional standards, best practices, ethical principles, and academic competencies. Students have the unique opportunity to learn from Social Marketing leaders around the world while earning a professional certificate of completion.
Learn more about preventing use by checking out each of the evidence-based campaigns we are sharing below. To enhance or easily share prevention messaging, please check out the toolkits and co-brandable materials.
Just looking for videos? Check out our The Partnership @drugfreeNH YouTube channel and like and share!
Important Note: The Partnership uses the term cannabis to refer to the plant and all types of derived products such as—vape cartridges, edibles, smokable “weed” or “pot”, oils and tinctures. We are not using the term marijuana on most of our resources because this term has a complicated past that was slanderous towards certain people. It is, however, important that the language we use in some instances is accessible to the audience that we are trying to reach and we understand that marijuana is a commonly utilized term for products that contain the form of THC (Delta 9) that provides a euphoric affect or intoxication.
This social media toolkit includes sample messages and images that can support your digital communication and dissemination of the various Spotlight Factsheets to support our prevention community in cannabis education and discussion. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)
This social media toolkit on Strategies to Avoid Opioid Misuse and to Prevent an Accidental Overdose includes sample messages and images that can support your digital communication and dissemination to our prevention community in New Hampshire. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)
No matter what technique you use to manage your chronic pain, having support, a plan of action and information from trusted people and resources can help build your confidence and success. Watch this video to learn how the Living Well with Chronic Pain Program is helping people across NH deal with their pain.
The social media toolkit includes sample messages and images that will support digital communication and dissemination of the Spotlight Factsheets to support our prevention community’s response to the rise in methamphetamine use across the state of New Hampshire. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)
My Life, My Quit is always free and confidential. My Life, My Quit shares the truth about nicotine, vaping and other tobacco products. If you decide you want to quit, we’re here to help you do it successfully. Text “Start My Quit” to 36072 to talk with a coach who is ready to listen and cheer you on. It’s YOUR LIFE and we’re here to help you live it YOUR WAY.
Don’t Let Vaping Take Your Last Breath ~ My Life, My Quit – New Hampshire The State of New Hampshire supports the collective action to help youth quit vaping. JSI supported these efforts and created a campaign to align with National Jewish Health’s vape cessation services and eventually the My Life, My Quit campaign.
Materials are available for your school, center, health care practice or other organization to promote the Save Your Breath youth vaping prevention campaign and the no-cost services of QuitNow-NH for NH adults, and My Life, My Quit for teen quit vaping services. Complete our order form to request materials.
#DryJanuary is a movement across New Hampshire, the US, and beyond that was created to encourage people to take a break and abstain from drinking alcohol throughout the month of January. The campaign originated with AlcoholChange.org. the Partnership has created a mini-kit of posts for partners to share if your organization wants to post their own content in addition to liking and sharing the other channels’ content.
Feel free to save it and add your logo before posting, or just post to your branded channels as-is. There is also suggested text to use, but feel free to use your own post messaging as well. (Right-click+Save As on each individual image to download.)
Everybody has a reason for not wanting to overdo it when having fun. What’s your reason? Binge-Free 603 is a place for young adults to share their reasons for not wanting to go overboard when drinking.
Breaking up is hard to do…but sometimes it’s the right option. Taking a short break from drinking regularly and frequently, can help anyone feel better. This behavior change campaign offers skills and resources to young adults while re-norming the risk behavior of excessive alcohol use.
For anyone who drinks, this site offers valuable, research-based information. What do you think about taking a look at your drinking habits and how they may affect your health? Rethinking Drinking can help you learn more.
Parenting adolescents requires a different approach than parenting a young child. Adolescents want to form their own identity separate and apart from their parents and caregivers—more like their peers. They are curious and want to explore the larger world, yet they need support and guidance along the way. Learn how you can help young people in your life find direction, avoid problems with substances and take care of the mental health. Download this video discussion guide and factsheets with Tips for Caring Adults to further the conversation in your homes, schools, workplace and community.
Whether you’re just living healthy, planning to become pregnant, pregnant, or breastfeeding, we have research-based resources on alcohol and marijuana use during pregnancy to support you.
The social mini toolkit includes sample messages and graphics that will support digital communication of substance use prevention and the importance of community resiliency. Also included are daily prompts. Messages can be modified to suit your needs. Use #NPW2022, a hashtag for National Prevention Week 2022. (Right-click+Save As on each individual image to download.)
The social mini toolkit includes sample messages and graphics that will support digital communication of drug and alcohol facts (alcohol, prescriptions, vaping, and cannabis) to support our prevention community’s response to youth substance use across New Hampshire. Also included are three prompts use #MyWhyNDAFW, a hashtag encouraging youth to share their reasons for not using drugs or alcohol. Messages can be modified to suit your needs. Find more great activities and help planning your events on the NDAFW pages. (Right-click+Save As on each individual image to download.)
The goal of the partner toolkit is to streamline your communication to key audiences throughout the state with coordinated prevention messaging. The toolkit can also be used as a jumping-off point in messaging to highlight your involvement in The Partnership @drugfreeNH and the prevention community at large. We hope that you find it useful in planning and managing your social media and outreach efforts. More importantly, we want to hear from you! Please contact us if you wish to be part of message development.
These Brand Guidelines are intended to help your decision making in using and applying the Partnership’s brand to ultimately strengthen our collective identity. This reference document was produced to provide consistent answers to some of the more detailed questions that we run into in our daily work. It communicates the ways in which all of us can brand our organization and our daily work and communications. Should you have any questions about these guidelines or suggestions on how to strengthen them, please contact us. We truly look forward to your input.