Prevention Campaigns & Toolkits

One of the best ways to reach individuals is through social and traditional media and marketing.

What is the evidence base for using health communication campaigns?
Definitive evidence demonstrates the impact of health communication campaigns on increasing knowledge and awareness, and on altering beliefs, perceptions, and attitudes of targeted audiences.

Through a systematic review the Community Preventive Services Task Force (CPSTF) recommends mass-reach health communication interventions to reach adults and youth for tobacco cessation and found that they are cost-effective. They have many additional evidence-based recommendations around Health Communication, Health Information Technology and Social Marketing, for example, alcohol impaired driving campaigns.

In fact, Healthy People 2030 has an objective to Increase the number of state health departments that use social marketing in health promotion programs — HC/HIT‑D01. This objective is a high-priority public health issue that has evidence-based interventions to address it. Once baseline data are available it may be considered to become a core Healthy People 2030 objective.

Want to learn more? The International Social Marketing Association (iSMA) has professional development trainings based on Social Marketing professional standards, best practices, ethical principles, and academic competencies. Students have the unique opportunity to learn from Social Marketing leaders around the world while earning a professional certificate of completion.

Learn more about preventing use by checking out each of the evidence-based campaigns we are sharing below. To enhance or easily share prevention messaging, please check out the toolkits and co-brandable materials.

Just looking for videos? Check out our The Partnership @drugfreeNH YouTube channel and like and share!

Find campaigns and toolkits for:
Cannabis | Opioids and Fentanyl | Methamphetamine and Stimulants | Tobacco and Vaping | Alcohol | Youth and Young Adults | Pregnancy | Prevention Communication

Cannabis

Important Note: The Partnership uses the term cannabis to refer to the plant and all types of derived products such as—vape cartridges, edibles, smokable “weed” or “pot”, oils and tinctures. We are not using the term marijuana on most of our resources because this term has a complicated past that was slanderous towards certain people. It is, however, important that the language we use in some instances is accessible to the audience that we are trying to reach and we understand that marijuana is a commonly utilized term for products that contain the form of THC (Delta 9) that provides a euphoric affect or intoxication.

toolkit

Social Media Toolkit to Support Partner Communication about Cannabis

This social media toolkit includes sample messages and images that can support your digital communication and dissemination of the various Spotlight Factsheets to support our prevention community in cannabis education and discussion. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)

Science-based cannabis facts; not bias or hype. Even despite the many legalization debates in NH, most aren't aware of the effects of cannabis has on our health. Download our cannabis factsheet today.
Have the talk. Download our factsheet today. (curly haired smiling woman sitting in armchair and taking notes on a clipboard)
Have the talk. How to talk to your child about cannabis, and ways you can help them avoid problematic use. (african american father talking to his young teen son)
Make the right decision for you. To learn about cannabis and your pregnancy, download our factsheet today.
Get the facts. General facts about cannabis addiction, treatment, and recovery. Factsheeets and resources to support your prevention work.
Learn how to help parents, youth, and your community understand the risks associated with using cannabis. (multiracial members of a discussion group in conversation)
Have the talk. Parents, caregivers, and guardians have more influence than they realize when it comes to their children and cannabis. (caucasian mother hugging her daughter)
Decide what's right for you. Whether therapeutic or recreational, cannabis has implications for your pregnancy and for breastfeeding.
Is there such a thing as a harmless high? Not for a developing brain.
Get the facts. Learn how to help parents, youth, and your community understand the risks associated with using cannabis. (african american woman instructing a group of multiracial students in a classroom setting)
Have the talk. Parents, caregivers, and guardians have more influence than they realize when it comes to their children and cannabis.
Science-based cannabis facts; not bias or hype. Download our factsheet today. (pregnant person cradling belly)
Science-based cannabis facts; not bias or hype. Even despite the many legalization debates in NH, most aren't aware of the effects of cannabis has on our health.
Have the talk. How to talk to your child about cannabis, and ways you can help them avoid problematic use. (african american mother talking to her young teen daughter)
Science-based cannabis facts; not bias or hype. How to talk to your child about cannabis, and ways you can help them avoid problematic use.
Get the facts. After tobacco and alcohol, cannabis is the most commonly used addictive drug, and one of the most misunderstood.
Have the talk. Parents, caregivers, and guardians have more influence than they realize when it comes to their children and cannabis. (caucasian father speaking to teen son)
Is there such a thing as a harmless high? Not for a developing brain. After tobacco and alcohol, cannabis is the most commonly used addictive drug, and one of the most misunderstood.
Opioids and Fentanyl
toolkit

Social Media Toolkit to Support Partner Communication on Strategies to Avoid Opioid Misuse and Strategies to Prevent an Accidental Overdose

This social media toolkit on Strategies to Avoid Opioid Misuse and to Prevent an Accidental Overdose includes sample messages and images that can support your digital communication and dissemination to our prevention community in New Hampshire. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)

It doesn't have to be fatal. Opioids or pain medications have many benefits, but htey also have the potential of misuse and overdose.
It can happen to anyone. Download our factsheet.
It doesn't have to be fatal. Fantanyl-laced opioids or pain medications are on the rise, but prevention is possible.
Help your child understand the risks.
Help your child understand the risks.
You can help prevent a fentanyl overdose.
Accidental overdose can happen to anyone. It doesn't have to be fatal.
Talk with your children early and often.
Accidental overdose can happen to anyone.. Find life-saving resources like fentanyl test strips and naloxone/Narcan near you.
Safe use. Safe storage. Safe disposal.
They're getting them a lot closer to home than you may think. Download our factsheet today.
It can happen to anyone. Download our factsheet.
They're getting drugs a lot closer to home than you may think. Download our factsheet today.

Video: Living Well with Chronic Pain

No matter what technique you use to manage your chronic pain, having support, a plan of action and information from trusted people and resources can help build your confidence and success. Watch this video to learn how the Living Well with Chronic Pain Program is helping people across NH deal with their pain.

 

Stimulants and Methamphetamine
toolkit

Social Media Toolkit to Support Partner Communication about Stimulants and Methamphetamine

The social media toolkit includes sample messages and images that will support digital communication and dissemination of the Spotlight Factsheets to support our prevention community’s response to the rise in methamphetamine use across the state of New Hampshire. Messages can be modified to suit your needs. (Right-click+Save As on each individual image to download.)

Get the facts. General facts on methamphetamine. Factsheets and resources to support your prevention work.
Have the talk. How to talk to your children about mehtamphetamine and stimulant use. Download our factsheet today.
Reducing the harm with methamphetamine use. How to support individuals who misuse methamphetamine and other stimulants. Factsheets and resources to support your prevention work.
Staying safe. Strategies to reduce your risk when using methamphetamine or other stimulants. Download our factsheet today.
Tobacco and Vaping
Save Your Breath
Save Your Breath is a social marketing campaign to raise awareness about the harms of vaping among youth aged 13-18 living in the state. When it comes to nicotine use, NH youth are using electronic nicotine delivery systems (ENDS), also known as vapes, at an increasingly high rates. The campaign encourages youth to stand up to Big Tobacco and ENDS manufacturers in order to take back control of their physical and mental health, money, and time.

 

partner resource
The Save Your Breath Partner Toolkit was created to guide communications about vaping and tobacco prevention across the state of New Hampshire.
 
SAMHSA Substance abuse and mental health services administration
This guide, Reducing Vaping Among Youth and Young Adults, supports health care providers, systems, and communities seeking to prevent vaping. It describes relevant research findings, examines emerging and best practices, identifies knowledge gaps and implementation challenges, and offers useful resources.
SAMHSA Substance abuse and mental health services administration

My Life, My Quit is always free and confidential. My Life, My Quit shares the truth about nicotine, vaping and other tobacco products. If you decide you want to quit, we’re here to help you do it successfully. Text “Start My Quit” to 36072 to talk with a coach who is ready to listen and cheer you on. It’s YOUR LIFE and we’re here to help you live it YOUR WAY.

Don’t Let Vaping Take Your Last Breath ~ My Life, My Quit – New Hampshire The State of New Hampshire supports the collective action to help youth quit vaping. JSI supported these efforts and created a campaign to align with National Jewish Health’s vape cessation services and eventually the My Life, My Quit campaign.

SAMHSA Substance abuse and mental health services administration
QuitNow-NH (1-800-QUIT-NOW) is the gateway to no-cost, quitting services offered to New Hampshire residents. Anyone can get telephone-based counseling, some medications, free print materials and referrals to local tobacco treatment programs. The QuitNow-NH website provides information about local tobacco treatment resources, factsheets, and a self-referral portal for those who want a call-back from one of our counselors.
other resources
Order Printed Materials

Materials are available for your school, center, health care practice or other organization to promote the Save Your Breath youth vaping prevention campaign and the no-cost services of QuitNow-NH for NH adults, and My Life, My Quit for teen quit vaping services. Complete our order form to request materials.

Alcohol
toolkit
Social Media Mini-Toolkit to Support Partner Communication about #DryJanuary

#DryJanuary is a movement across New Hampshire, the US, and beyond that was created to encourage people to take a break and abstain from drinking alcohol throughout the month of January. The campaign originated with AlcoholChange.org. the Partnership has created a mini-kit of posts for partners to share if your organization wants to post their own content in addition to liking and sharing the other channels’ content.

Feel free to save it and add your logo before posting, or just post to your branded channels as-is. There is also suggested text to use, but feel free to use your own post messaging as well. (Right-click+Save As on each individual image to download.)

#DryJanuary
Taking a short break from drinking can help you feel better. Why not try a Dry January?
Get ready for Dry January
Tips for Dry January. #1: Try something new! If you usually go out for after work drinks with friends, opt for a mocktail or coffee instead. #2: Tell people you're doing it! Telling a few friends can help hold you accountable and stick to your plan.
Hey Hew Hampshire! Take a break with #DryJanuary and feel better in 2022.
Take care of your body and mind this year with Dry January.
Binge Free 603 - What's Your Reason?
Binge-Free 603: What’s Your Reason?

Everybody has a reason for not wanting to overdo it when having fun. What’s your reason? Binge-Free 603 is a place for young adults to share their reasons for not wanting to go overboard when drinking.

 

Take A Break NH
Take A Break NH

Breaking up is hard to do…but sometimes it’s the right option. Taking a short break from drinking regularly and frequently, can help anyone feel better. This behavior change campaign offers skills and resources to young adults while re-norming the risk behavior of excessive alcohol use.

 

Rethinking Drinking
NIH Rethinking Drinking

For anyone who drinks, this site offers valuable, research-based information. What do you think about taking a look at your drinking habits and how they may affect your health? Rethinking Drinking can help you learn more.

 

Youth and Young Adults
THC potency has increased. Marijuana concentrates typically have THC concentrations of 40% to 90% or greater.
The Stronger Than You Think campaign supports open conversations between parents, caregivers, or adults who have strong relationships with young people, and the young people in their lives about expectations around substance use and age-appropriate boundaries, planning safe activities and accountability, and educating about the risks and consequences of using any substance. The campaign encourages you to talk with the youth in your life about the risks associated with cannabis and other drug use, and the difference between adult use and youth use. Your opinion and involvement makes a difference—it’s much stronger than you think.

Video Discussion Guide – Connection: Strong Relationships Prevent Substance Misuse

Parenting adolescents requires a different approach than parenting a young child. Adolescents want to form their own identity separate and apart from their parents and caregivers—more like their peers. They are curious and want to explore the larger world, yet they need support and guidance along the way. Learn how you can help young people in your life find direction, avoid problems with substances and take care of the mental health. Download this video discussion guide and factsheets with Tips for Caring Adults to further the conversation in your homes, schools, workplace and community.

 

Talk. They hear you.
The Partnership supports “Talk. They Hear You.”, the Substance Abuse and Mental Health Services Administration’s campaign, and their goal of helping parents and caregivers create an open dialogue with their children about the dangers of alcohol and other drugs. The “Talk. They Hear You.” campaign aims to reduce underage drinking and substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address alcohol and other drug use with their children early.
NIDA for Teens
Teens.drugabuse.gov

The trusted source for science-based information on teen drug use and its effects.

Partnership to end addiction
Partnership for Drug-Free Kids Drug Guide

A comprehensive and up-to-date source of drug information for parents. Learn the facts, prevalence and warning signs to help keep your child safe.

 

Pregnancy
Today is for me.
Today Is For Me.

Whether you’re just living healthy, planning to become pregnant, pregnant, or breastfeeding, we have research-based resources on alcohol and marijuana use during pregnancy to support you.

 

Prevention Communication
toolkit

Social Media Toolkit to Support Partner Communication During National Prevention Week (NPW)

The social mini toolkit includes sample messages and graphics that will support digital communication of substance use prevention and the importance of community resiliency. Also included are daily prompts. Messages can be modified to suit your needs. Use #NPW2022, a hashtag for National Prevention Week 2022. (Right-click+Save As on each individual image to download.)

National Prevention Week - May 8-14, 2022 - #NPW2022
National Prevention Week: You are the #1 influence whether or not your child chooses to use drugs or alcohol.
National Prevention Week: Strengthen community, build resilience, create hope.
National Prevention Week: Preventing Suicide - Everyone plays a role
National Prevention Week: Substance misuse & overdose prevention
National Prevention Week: The Talent Pipeline - Enhancing the prevention workforce
National Prevention Week: Preventing substance use and promoting youth mental health
National Prevention Week: Prevention is Everywhere - Highlighting efforts across settings and communities
toolkit

Social Media Toolkit to Support Partner Communication During National Drug and Alcohol Facts Week® (NDAFW)

The social mini toolkit includes sample messages and graphics that will support digital communication of drug and alcohol facts (alcohol, prescriptions, vaping, and cannabis) to support our prevention community’s response to youth substance use across New Hampshire. Also included are three prompts use #MyWhyNDAFW, a hashtag encouraging youth to share their reasons for not using drugs or alcohol. Messages can be modified to suit your needs. Find more great activities and help planning your events on the NDAFW pages. (Right-click+Save As on each individual image to download.)

National Drug & Alcohol Facts Week 2022 - Shatter the Myths
Alcohol Facts- NDAFW 2022
#MyWhyNDAFW - Why is preventing drug use important for your community?
Cannabis Facts- NDAFW 2022
#MyWhyNDAFW - What can you do to support a friend or loved one with a substance use disorder?
Vaping Facts- NDAFW 2022
#MyWhyNDAFW - What are healthy ways you cope with stress?
Prescription Safety Facts- NDAFW 2022
The Partnership @drugfreeNH Partner Toolkit
The Partnership @drugfreeNH Partner Toolkit

The goal of the partner toolkit is to streamline your communication to key audiences throughout the state with coordinated prevention messaging. The toolkit can also be used as a jumping-off point in messaging to highlight your involvement in The Partnership @drugfreeNH and the prevention community at large. We hope that you find it useful in planning and managing your social media and outreach efforts. More importantly, we want to hear from you! Please contact us if you wish to be part of message development.

Partnership Brand Guidelines

Brand Style Guide for The Partnership @drugfreeNH

These Brand Guidelines are intended to help your decision making in using and applying the Partnership’s brand to ultimately strengthen our collective identity. This reference document was produced to provide consistent answers to some of the more detailed questions that we run into in our daily work. It communicates the ways in which all of us can brand our organization and our daily work and communications. Should you have any questions about these guidelines or suggestions on how to strengthen them, please contact us. We truly look forward to your input.

The Partnership @drugfreeNH - Visit DrugFreeNH.org
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