Talk. They Hear You.

Parents have a significant influence in their children’s decision to experiment with alcohol and other drugs. Although it may not seem like it, when parents talk about underage drinking and substance use, their children do hear them.

The Partnership supports the Substance Abuse and Mental Health Services Administration’s (SAMHSA) campaign, “Talk. They Hear You.” and their goal of helping parents and caregivers create an open dialogue with their children about the dangers of alcohol and other drugs.

SAMHSA Talk They Hear You logo

Most young people report that the reason they DON’T drink or use other drugs is because they don’t want to disappoint their parents. When you set clear expectations for healthy behavior, you send a message to your child that they matter and their health matters. It may not seem like they’re listening, but they are. Parents can find local resources, learn how to talk with their child, and access helpful information to address early alcohol and drug use through The Partnership’s parenting support resources.

Explore more from SAMHSA’s “Talk. They Hear You.” campaign and find additional tools and resources for parents on their website.


In recent years, youth vaping has affected many New Hampshire (NH) families. By 12th grade, more than 60% of NH students have tried it. Read more about youth vaping and tobacco use on The Partnership’s Tobacco and Vaping Facts webpage and by downloading our factsheet below.

factsheet icon

Spotlight Factsheet: Understanding Youth Vaping in New Hampshire – Facts for Parents and Caregivers

Youth vaping (or e-cigarette use) which leads to nicotine dependence is a public health crisis. Parents, caregivers and schools are overwhelmed with how to respond. This factsheet explains why vaping is so popular among youth and how you can make a difference.