National Prevention Week (NPW) Social Media Toolkit

2025 National Prevention Week Social Media Toolkit (May 11-17, 2025)

The Campaign

National Prevention Week (NPW) is an annual health observance that raises awareness about the importance of substance misuse prevention and positive mental health. Hosted by the Substance Abuse and Mental Health Services Administration (SAMHSA), this week focuses on involving communities in raising awareness of substance misuse and mental health issues, implementing prevention strategies, and showcasing the effectiveness of evidence-based prevention programs.

National Prevention Week

The Toolkit

This social media toolkit includes sample messages and images to support digital communication in response to youth substance use across New Hampshire. The Partnership encourages substance use prevention partners throughout the State to share these campaign materials, contributing to our community’s efforts to educate and support youth substance use prevention. Messages can be modified to suit your organization’s needs.

Co-Branding

Add your organization’s logo before sharing! Follow along with this video to learn how you can co-brand our toolkit content using the free, online platform Canva. Your logo will fit perfectly on the bottom of the graphics. Once you’re ready to post, we have a tutorial video for posting, too!

Tagging The Partnership

Please tag The Partnership in your social media posts so we can like and share them! We also encourage you to share The Partnership’s post in recognition of this observance. Use the following tags depending on the platform you are posting on:

  • Facebook: @DrugFreeNH | @SAMHSA
  • Instagram: @drugfreenh | @samhsagov
  • Twitter: @DrugFreeNH | @samhsagov
  • LinkedIn: The Partnership @drugfreeNH | Substance Abuse and Mental Health Services Administration (SAMHSA)

‘Right-click+Save As’ on each individual image below to download.

National Prevention Week | May 11-17, 2025
Don’t miss out on #NationalPreventionWeek25, happening May 11–17! Join us to learn about preventing substance misuse and supporting mental health in our communities. This year’s theme is #MyPreventionStory—so let’s come together to raise awareness and share our prevention experiences! #ThePartnershipNH @DrugFreeNH
National Prevention Week | Join us for NH's first Prevention Conference! May 12, 2025

New Hampshire’s Prevention Conference is May 12 at the Grappone Conference Center in Concord, NH! Join us to hear from local and national experts who are championing innovative prevention strategies to prevent substance use and reduce harm among youth. You can also earn continuing education credits by attending. Let us know if you’re attending in the comments! Learn more: https://bit.ly/4lRoObL #NationalPreventionWeek25 #ThePartnershipNH

National Prevention Week | A Celebration of Possibility

National Prevention Week celebrates the brighter futures that prevention makes possible—and a celebration of possibility is part of this year’s theme. We all have a part to play! Visit @DrugFreeNH to learn about prevention efforts in NH: https://bit.ly/42ZRV3T #NationalPreventionWeek25 #ThePartnershipNH

National Prevention Week | What's your prevention story?

#MyPreventionStory is about sharing our mental health and substance misuse prevention experiences. You can make a video, share photos, post artwork, or even write a poem! Use the #MyPreventionStory hashtag when you post, or share your story in the comments. 👇 #ThePartnershipNH @DrugFreeNH

National Prevention Week | About 40% of NH students say that they feel sad or hopeless almost every day. Source: YRBS 2023

The percentage of students saying that they feel sad or hopeless almost every day is down 4% from 2021. That means our prevention efforts are working—but there’s still a lot more to do. Learn about how you can help the kids and teens in your life by supporting them in tough times and encouraging healthy habits: https://bit.ly/42ZRV3T #NationalPreventionWeek25 #ThePartnershipNH @DrugFreeNH

National Prevention Week | Find games and activities to help your prevention efforts!

Teachers & parents play a crucial role in shaping how children learn & grow. During #NationalPreventionWeek25, talk about #mentalhealth and #substanceuse prevention in your work and your community. Download games & activities to help: https://bit.ly/4iD9uMV #ThePartnershipNH @DrugFreeNH

National Prevention Week | We all have a role to play in creating safe and exclusive spaces.

According to the 2023 YRBS, female and LGBTQ+ students were more likely to engage in most substance use behaviors than their peers. That’s why it’s important during #NationalPreventionWeek25 to highlight the need for safe and inclusive spaces for LGBTQ+ youth. By building these spaces, LGBTQ+ kids and teens can feel seen and supported—and ultimately thrive. Learn more about creating inclusive communities: https://bit.ly/42HtOs0 #ThePartnershipNH @DrugFreeNH

National Prevention Week | Prevention benefits everyone!

Prevention work helps individuals, communities, and organizations prevent substance misuse. It also supports NH residents facing substance use challenges. Learn more with @DrugFreeNH: https://bit.ly/3GyZBCx #NationalPreventionWeek25 #ThePartnershipNH

National Prevention Week | How can you support prevention in NH?
National Prevention Week | Make sure prevention is part of the conversation - at with and with your friends and family.
National Prevention Week | Use data about substance use in mental health in NH.
National Prevention Week | Share prevention resources on social media, through newsletters, and during community meetings.

What are the actual steps we can take to promote prevention in NH? Here’s a couple ideas—and don’t forget to check out @DrugFreeNH’s resources: https://bit.ly/42ZRV3T #NationalPreventionWeek25 #ThePartnershipNH

National Prevention Week | Prevention happens when we do it together.

#NationalPreventionWeek25 has ended, but prevention work is year-round. Let’s keep raising awareness about preventing substance misuse and supporting people’s mental health. Remember to use evidence-based prevention strategies to show just how effective prevention really is! We’re stronger when we work together. #ThePartnershipNH @DrugFreeNH

Hosting an Event?

Let The Partnership know so we can help promote your event(s)! Contact Us and learn how to submit your event on our website. Visit SAMHSA’s NPW website to learn more about how you, your organization, and your community can participate.