On this Day of Action, youth advocates across the country will come together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.
The stakes couldn’t be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re “beyond smoking,” and that they want a “smoke-free world.” But it’s the same lie they’ve been telling for decades. They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.
But we’re not fooled. Let’s go all in and take down these jokers once and for all.
On March 31, you can join thousands of youth advocates across the country to stand up and speak out against the tobacco industry. Whether you want to plan an event, make your voice heard on social media, or take action to support proposed policy solutions in your community, there’s lots of ways you can participate. However you decide to get involved, we encourage people of all ages to stand with kids over Big Tobacco to continue pushing toward a healthier, more equitable future.
HOST AN EVENT: Plan an activity to raise awareness of the problem of tobacco use in your community, encourage youth to reject the tobacco industry’s deceptive marketing and urge elected officials to take action to protect kids from tobacco. Check out our activity ideas and must-have resources to help you create your unique Take Down Tobacco activity. GET STARTED
SHARE ON SOCIAL: Help us call Big Tobacco’s bluff by sharing facts on social that expose the industry’s rhetoric against reality. We’ll be keeping an eye out for content to share, so make sure to use #TakeDownTobacco and tag us on Instagram, Facebook, Twitter and TikTok. SHARE NOW
PLAY JOKER TAKEDOWN: Join us in a series of digital games to raise the stakes on the tobacco industry. Help us dismantle Big Tobacco’s house of cards built on lies and deception. Stay tuned for new games coming soon!
Note: The events contained in this calendar are subject to change without notice by their respective organizers. Refer to each event's website for updates.