Sober October Social Media Toolkit

2024 Sober October Social Media Toolkit

The Campaign

Sober October began in 2014 and highlights the importance of reflecting on your relationship with alcohol. Similar to the popular observance Dry January, this month encourages people to take a closer look at the impact of alcohol on their life. Over the last few years, Sober October has become more widely known and accepted around the world.

The Toolkit

The following social media toolkit includes sample messages and images to support digital communication and dissemination about the benefits of Sober October. The Partnership encourages substance use prevention partners throughout New Hampshire to share these campaign materials to help educate and support our community response to the harmful effects of long-term substance use, including alcohol. You can adapt the messages to suit your organization’s needs.

Co-Branding

Add your organization’s logo before sharing! Follow along with this video to learn how you can co-brand our toolkit content using the free, online platform Canva. Your logo will fit perfectly on the bottom of the graphics. Once you’re ready to post, we have a tutorial video for posting, too!

Tagging The Partnership

Please tag The Partnership in your social media posts so we can like and share them! We also encourage you to share The Partnership’s post in recognition of this observance. Use the following tags depending on the platform you are posting on:

Facebook: @DrugFreeNH
Instagram: @drugfreenh
Twitter: @DrugFreeNH
LinkedIn: The Partnership @drugfreeNH

‘Right-click+Save As’ on each individual image below to download.

It’s #SoberOctober! 🎃 This month is a great opportunity to take a break from alcohol and other substances—whether you try it for a weekend or the whole month, your body will thank you. Learn more about the benefits of cutting back on alcohol: https://bit.ly/3MMPOsv #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

#SoberOctober Stepping back from alcohol isn't just about drinking less - it's about being the best version of yourself.

Are you #SoberCurious? If so, #SoberOctober is the perfect time to take a break from drinking. It’s an opportunity to improve your health, be the best version of yourself, and invest time in other things. Check out some ideas for sober-friendly things to do this weekend: https://bit.ly/47w3C43 #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

#SoberOctober If you aren't feeling great, cutting down on alcohol can make you feel better.

If you’ve been feeling run-down, anxious, or just not like yourself, taking a break from drinking can help you feel better. Cutting back on alcohol can boost your energy and improve your sleep. Learn more about the health benefits of drinking less: https://bit.ly/3MMPOsv #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

#SoberOctober Breaking up is hard - but sometimes it's the right decision, especially when it comes to alcohol.

Drinking is often a social activity, especially when we’re with friends and having a good time. But alcohol can quietly become a bigger part of our lives than we realize. If you’re feeling unhappy or irritable, it might be time for a fresh start. Consider participating in #SoberOctober and discover the benefits of a sober-curious lifestyle! https://bit.ly/3MMPOsv #ThePartershipNH #SoberCuriousNewHampshire @drugfreenh @sobercuriousnh

#SoberOctober Want to catch more z's? Try cutting back on alcohol! Drinking can really interfere with your sleep.

Having trouble falling and staying asleep? Alcohol might be part of the problem. Having a nightcap can actually lower your chance of falling into a deep sleep—which can cause you to wake up more often. This #SoberOctober, learn about the other health benefits of drinking less: https://bit.ly/3MMPOsv #ThePartershipNH #SoberCuriousNewHampshire @drugfreenh @sobercuriousnh

#SoberOctober Mocktails can help you stay sober - and they're fun to make, too!

It’s not too late to join #SoberOctober! Try making a fall mocktail, or swap an alcoholic drink for a mug of apple cider or hot chocolate. ☕ Check out some recipes for nonalcoholic bevvies: https://bit.ly/3XqEozK #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

Have you heard about the #SoberCurious movement? Sober curiosity means stepping back from substances to evaluate your relationship with them. This #SoberOctober, learn why young adults across New Hampshire are choosing to cut back on alcohol and other substances: https://bit.ly/3XTtx2z #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

Want to drink less? Join the #SoberOctober challenge!

Cutting back on alcohol isn’t always easy, but your loved ones can help keep you on track. Try joining the #SoberOctober challenge with a friend or family member! Doing it together can keep you motivated and help you hold each other accountable. Join the challenge: https://bit.ly/3MMPOsv #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

If you participated in #SoberOctober, take some time to reflect on how it went—and what you’d like your relationship with alcohol to look like moving forward. How did cutting back on drinking make you feel? What changes did you make that you’d like to continue? Learn more about being #SoberCurious all year round: https://bit.ly/3XrNgoG #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

Drinking less alcohol can have a lot of health benefits. This #SoberOctober, find out why being #SoberCurious is good for your body and mind! https://bit.ly/3MMPOsv #ThePartnershipNH #SoberCuriousNewHampshire @drugfreeNH @sobercuriousnh

Download a zip file of all the toolkit graphics for easy saving!