Engagement and Innovation Strategies for Youth Substance Use Prevention Messaging

At one time or another, most of us have had a conversation with a young person that didn’t quite go as planned. Maybe the topic was uncomfortable, perhaps the young person didn’t say much, or you just weren’t sure how to make your message resonate.

Forty-one percent of youth ages 13–18 surveyed in a national assessment by the Getting Candid: Framing the Conversation Around Youth Substance Use Prevention initiative reported never discussing substance use during the COVID-19 pandemic, and yet forty-four percent of youth in the same survey named health care providers as one of the most trusted messengers for these conversations.

Effective early intervention has the potential to influence the trajectory of a young person’s life. Hear from a young person and a Motivational Interviewing trainer as they share substance use prevention communication strategies grounded in engagement and innovation using the Getting Candid: Framing the Conversation Around Youth Substance Use Prevention toolkit resources.

After attending this webinar, participants will be able to…
1. Identify the principles of motivation and how to work with ambivalence.
2. Describe engagement strategies that evoke what matters to a young person.
3. Recognize innovative ways of delivering messages through social media.

6/14/2022 1:30-2:30pm ET