2025 Dry January Social Media Toolkit

The Campaign

Dry January is a movement spanning New Hampshire (NH), the United States, and beyond, designed to inspire individuals to take a break from alcohol consumption. The campaign, created in 2013 by AlcoholChange.org, encourages participants to abstain from drinking for the entire month as an opportunity to take a break, reflect on your drinking habits and discover benefits like mental clarity and physical well-being.

DRY JANUARY 2025 | THE PARTNERSHIP @drugfreeNH

The Toolkit

The following social media toolkit includes sample messages and images to aid in digital communication and promotion of the benefits of taking a short break from alcohol or other substances. The Partnership encourages substance use prevention partners throughout NH to share these campaign materials, helping educate and address the harmful effects of substance use. Messages can be modified to suit your organization’s needs.

Co-Branding

Add your organization’s logo before sharing! Watch this video to learn how you can co-brand graphics using Canva. Your logo will fit perfectly on the bottom of the graphics. Check out our tutorial video for posting when you’re ready.

Tagging The Partnership

Please tag The Partnership in your social media posts so we can like and share them! We also encourage you to tag Sober Curious NH, Take A Break NH, and Today is for Me. Use the following tags depending on the platform you are posting on:

  • Facebook: @DrugFreeNH | @SoberCuriousNH | @TakeABreakNH | @TodayIsForMe
  • Instagram: @drugfreenh | @SoberCuriousNH | @takeabreaknh | @TodayIsForMe
  • Twitter: @DrugFreeNH
  • LinkedIn: The Partnership @drugfreeNH | Today Is For Me

‘Right-click+Save As’ on each individual image below to download.

FEEL BETTER. The Partnership @drugfreeNH.
SLEEP BETTER. The Partnership @drugfreeNH.
IMPROVE YOUR OVERALL HEALTH. Try a Dry January. The Partnership @drugfreeNH.

Looking for a fresh start in 2025? Redefining your relationship with alcohol and other substances can be a healthy choice, regardless of your current habits. Feel better, sleep better, and improve your overall health by taking a break during #DryJanuary! ❄️ Find support and tips to help you along the way: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH

86% of participants saved money and 65% felt healthier after just 30 days without drinking, according to AlcoholChange.org. The Partnership @drugfreeNH.
✨ Start 2025 off strong by taking control of your health and your wallet! ✨ Join #DryJanuary and discover the benefits of a month without alcohol. Start today—your future self will thank you! #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
CONSIDERING A DRY JANUARY? You don't need substances for fun, relaxation, or socializing. The Partnership @drugfreeNH.

Hello, #DryJanuary! ❄️ Taking a month off from alcohol and other substances can be a game-changer. Use this time to build healthier habits that can stick with you all year long. Bonus: your health and your wallet will benefit, too! Learn more: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH

HEALTH BENEFITS of Dry January. Lower blood pressure, reduced risk of diabetes, improved cholesterol levels. The Partnership @drugfreeNH.

🌟 Thinking about joining #DryJanuary? A month free from alcohol can bring amazing health benefits. Plus, it’s a fantastic way to explore sober curiosity and discover how great life can feel without substances. Ready to take the first step? Get tips and resources today: https://bit.ly/4ihuZEg #ThePartnershipNH #SoberCuriousNH #TakeABreakNH

STAY SOCIAL while taking a break from alcohol. The Partnership @drugfreeNH.

Do you want to try #DryJanuary but not sure where to start? Many places now offer creative and delicious #mocktails to enjoy. Share your goal with friends—it’s a great way to stay accountable and might even inspire others to join you! 🎉 Learn more: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH

BE A ROLE MODEL by taking part in Dry January! The Partnership @drugfreeNH.
This #DryJanuary, be a role model for the youth and young adults in your life. By choosing to go alcohol-free, you demonstrate that fun, relaxation, and overcoming challenges are possible without substances. Your actions can inspire healthy habits and positive choices. Join the movement and make a difference—for yourself and for the ones who look up to you! Learn more: https://bit.ly/3VdM1ZJ #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
DRY JANUARY MOCKTAILS. The Partnership @drugfreeNH.
It’s not too late to join #DryJanuary! Try a cozy winter mocktail or classic hot cocoa today. Find other tasty recipes: https://bit.ly/4ihixnN #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
Research shows that taking a break from alcohol can bring IMMEDIATE HEALTH BENEFITS. The Partnership @drugfreeNH.
🌟 #DryJanuary is the perfect time to evaluate your habits and start fresh in 2025. Explore the beauty and adventure NH has to offer with a clear mind, and start 2025 feeling victorious! Get started with tips and support: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH