2025 Dry January Social Media Toolkit
The Campaign
Dry January is a movement spanning New Hampshire (NH), the United States, and beyond, designed to inspire individuals to take a break from alcohol consumption. The campaign, created in 2013 by AlcoholChange.org, encourages participants to abstain from drinking for the entire month as an opportunity to take a break, reflect on your drinking habits and discover benefits like mental clarity and physical well-being.

The Toolkit
The following social media toolkit includes sample messages and images to aid in digital communication and promotion of the benefits of taking a short break from alcohol or other substances. The Partnership encourages substance use prevention partners throughout NH to share these campaign materials, helping educate and address the harmful effects of substance use. Messages can be modified to suit your organization’s needs.
Co-Branding
Add your organization’s logo before sharing! Watch this video to learn how you can co-brand graphics using Canva. Your logo will fit perfectly on the bottom of the graphics. Check out our tutorial video for posting when you’re ready.
Tagging The Partnership
Please tag The Partnership in your social media posts so we can like and share them! We also encourage you to tag Sober Curious NH, Take A Break NH, and Today is for Me. Use the following tags depending on the platform you are posting on:
- Facebook: @DrugFreeNH | @SoberCuriousNH | @TakeABreakNH | @TodayIsForMe
- Instagram: @drugfreenh | @SoberCuriousNH | @takeabreaknh | @TodayIsForMe
- Twitter: @DrugFreeNH
- LinkedIn: The Partnership @drugfreeNH | Today Is For Me
‘Right-click+Save As’ on each individual image below to download.
Looking for a fresh start in 2025? Redefining your relationship with alcohol and other substances can be a healthy choice, regardless of your current habits. Feel better, sleep better, and improve your overall health by taking a break during #DryJanuary! ❄️ Find support and tips to help you along the way: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
Hello, #DryJanuary! ❄️ Taking a month off from alcohol and other substances can be a game-changer. Use this time to build healthier habits that can stick with you all year long. Bonus: your health and your wallet will benefit, too! Learn more: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
🌟 Thinking about joining #DryJanuary? A month free from alcohol can bring amazing health benefits. Plus, it’s a fantastic way to explore sober curiosity and discover how great life can feel without substances. Ready to take the first step? Get tips and resources today: https://bit.ly/4ihuZEg #ThePartnershipNH #SoberCuriousNH #TakeABreakNH
Do you want to try #DryJanuary but not sure where to start? Many places now offer creative and delicious #mocktails to enjoy. Share your goal with friends—it’s a great way to stay accountable and might even inspire others to join you! 🎉 Learn more: https://bit.ly/3Zje7UI #ThePartnershipNH #SoberCuriousNH #TakeABreakNH